Metro Utility Excavations
Case Study 2
Introduction
Metro Utility Excavations (MUE) is a start up business commencing operations in June 2018. MUE was the first commercial venture for the Managing Director Dale Bradley.
MUE provide civil renewal works within the gas industry for APA as a sub-contractor for Australian Gas Network. With a target initial annual operating budget between 500k – 1M.

The Mission
The Mission of Director Dale Bradley was to “provide exceptional service through quality of people and execution, one where genuine collaboration would equal results not only financially but as a leading and preferred choice within the Gas Industry”.
With this brief NBL set out to provide consultation and support advice through the start up process, establishing a Brand with Direction, Strategy and Compliance to meet the market and client expectations.
The Mission of Director Dale Bradley was to “provide exceptional service through quality of people and execution, one where genuine collaboration would equal results not only financially but as a leading and preferred choice within the Gas Industry”.

The Action Plan
The Action plan started with understanding the business capability; understanding the business capability had three key elements Leadership, Strategy and Delivery. These elements are defined in the Capability Wheel.
The Results
Since commencing work with a 230k contract, within the first 12 months of operation MUE have been successful in;
- Securing 1.2M of contract work
- Grown an initial work force of 6 to 12
- Position its self to take on a new client
- Make further improvements to its operation through capital purchase of plant and equipment to scale up its operations
All while maintaining compliance and zero harm to its work force.
Post June 2019 Natural Born Leadership have been engaged to continue to provide consultant and coaching services to MUE as it looks to consolidate its business and work to become a panel contract member working directly with the network manager APA.
Corporate
Natural Born Leadership
With over 20 years of Business Management expertise in successfully delivering positive outcomes, NBL can provide your business with a coaching program with strategy, goal setting and accountability that guides you and your people in developing a strong brand presence.
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